Photography is all about trying to capture the beauty in anything that you see, we all experience life in our own unique way, and photography gives us the opportunity to share our perspective with other people. Over the years, there have been many innovative and highly creative photographers who have developed entire genres of photography that we pretty much try to copy to this day, but if you think about it, when these photographic geniuses picked up a camera for the first time, did they really know what they were doing?
The answer to that is no, of course they did not know what they were doing, they followed their instincts and tried immortalizing their visual perspective. In doing so, they created their own style that people ended up adopting.
Basically, if you are trying to become a unique photographer then you do not have to follow the beaten path, instead, do what feels right to you and carve your own place in the long list of photography genres. There are tons of photographers out there who have developed their own unique ways of using the camera over the years and have ended up attracting a lot of positive attention.
While this might sound easy, developing your own niche and then having it grow is not an easy thing to do, many people will question you along the way, this can be discouraging but you should not let other peoples’ opinions get the best of you. Keep in mind that with experimentation comes failure, often more times than success, but when you do get that rare taste of success it can make all your efforts incredibly worth it.
There are a number of ways in which one can promote their style and have it appeal to people; once you become confident enough about your work then you can start your own blog to attract people who like your work. Blogging can be a very powerful promotional tool that not only lets you present your work to people, but also gives you the opportunity to catch the eye of influential people in the photography industry or (if you are lucky enough) land a sponsorship with some photography related company.
Once you have managed to establish your style and make it mainstream enough, you can happily call yourself an entrepreneur and start then start focusing on how you can grow your style and improve it.
A few additional things that can help you promote your style is to conduct surveys, figure out whether you are the first person to try this, if there is competition then how strong is it and in what form? Successfully identifying gaps and unfulfilled needs in the market can really give you a boost and make promoting yourself easier.
The last thing to keep in mind is that in order to make an impact, you need to be able to speak to your audience through your work, so be brave, be bold and think outside of the box.